Mountain Dew, a brand of Pepsi Co. has just terminated their relationship with rapper, Lil Wayne. This decision came to past when Lil Wayne used an civil rights icon name in an offensive lyric. The song titled Karate Chop by the artist Future, featured Lil Wayne where is lyric says “Beat that p—y up, like Emmett Till,”.
Just a reminder to those who don’t remember, back in 1955 Emmett Till was a 14-year-old, visiting Mississippi was murder for supposedly whistling at a white woman. He was beating so badly that he could only be identified by the monogram ring that belonged to his father.
According to CNN, a Mountain Dew’s spokesman said “”We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand.” Lil Wayne’s PR team also issued a statement saying that end the relationship with Mountain Dew was mutual over creative differences. The Till family have not commented on the issue but Rev. Al Sharpton wasn’t going to let this controversy die just yet. Sharpton, the Till family, and Mountain Dew people will be coming together for a meeting soon.
I was telling my roommate this story and we both found it interesting that Lil Wayne being of African American descendent to create a such offensive lyric about such a crucial time in black history. I think it was right for Mountain Dew to let go Lil Wayne as a representative because he was not carry out the values of the company. This report reminds of when the artist Rick Ross mentioned raping women in one of his lyrics and because of this lost a shoe endorsement deal. Companies are starting to pay close attention to their spokespeople/representative and once they make a false move that the company doesn’t agree with, they are “fired”. Companies have a reputation to protect and they don’t want to associated with bad press. I’m sure that Pepsi Co. will give it more thought this time when picking their next representative.