Anya Montrose's Blog

I have an opinon and I don't mind sharing it <3

Gathering of a Community!! February 27, 2013

Filed under: Uncategorized — amontrose2013 @ 4:54 am

On Saturday, Feb. 23, the Ellensburg community came together for the ground breaking of two new Habitat for Humanity homes. It was a great day for the Kittitas County Habitat for Humanity Executive Director, Sherri Ott, who received the land as donation from the city of Ellensburg. Land in Ellensburg has been hard to find and because of this their last two builds have been in Kittitas and Cle Elum. Ott is extremely excited to be building back in Ellensburg and grateful for the community’s support. The Hoover and Auckland families have been assigned to help build the new habitat houses. Both families are happy to have the opportunity and consider it a humble experience. More exciting news for Habitat Humanity is that they have partnered up with Bank of America to take bank-owned property and making and occupied house. This program will create new opportunities for Habitat Humanity and the families they serve.

It is great to see the Ellensburg community to come together to support the charitable work of those involved with Habitat for Humanity. Having habitat’s next build being in Ellensburg is uplifting to the local community, especially to the families who lost their homes in the Taylor Bridge fire last summer. This article shows how strong the Ellensburg community is when it comes to helping their fellow neighbor, no matter what disaster comes there way. The only thing I found wrong with this article is how this was the first time hearing about the event. If there were more press before, I could imagine a lot more people being at the ground breaking and possible more news affiliates would have been there too. I would use this story to be a follow up piece from the Taylor Bridge fire and send it out to news stations across Washington who reported daily on the fire last summer, to show that the community is tougher than ever and continuing to help those families.


PR Q&A February 20, 2013

Filed under: Uncategorized — amontrose2013 @ 12:27 am

To get a professional understanding about the world of Public Relations I interviewed Linda Schactler, who does the PR for Central Washington University. Schactler’s specializes in issue/ crisis management and government relations. Before she started working for Central in 2010, Schactler owned her own communication business where she provided issue management, government relations and communication services. Her clients included Washington State Horticultural Association, Central Washington University, Washington Realtors, and other public agencies.

Handling good and bad press on a daily bases, I thought Schactler would be a great person to interview because of her on going career in communications and have knowledge of good qualities in the professional world. Although Schactler’s official title is Public Affairs for school but she the work she does seems to have a PR feel to it. Being a busy woman I was able to ask her a few questions that I found interesting to me that could help me with my future career.

What is your background; how did you get where you are today?
BA and MA in English Lit. Work experience includes reporter, producer and anchor for radio and television; Director of Communications, Washington State Senate; Deputy Director, Higher Education Coordinating Board; owner of my own public affairs business, Schactler Communications.

What are some major skills that have helped you without your career?
The ability to write and speak clearly; to absorb and translate a wide variety of information and data quickly and clearly; thick skin

What is different about Public Affairs from Public Relations?
Public Affairs is much more broad and is strategically focused. Where PR is more focused on one thing, image.

Do you think LinkedIn is important for a PR profession to have?
No. I am ON linked in, but have never used it–not even a little bit. It might be helpful, but not necessary. What is necessary is the accumulation of experience – projects, internships, anything–excellent communication skills, and persistence. Without those things LinkedIn is useless.

What is the one thing that everyone entering a career in the PR world should know?
Get ready to adapt! I can’t think of an industry that changes as quickly.


CWU Confess…Don’t!!! February 15, 2013

Filed under: Uncategorized — amontrose2013 @ 9:56 am

Facebook has always been used for friends and family to keep connected, sharing pictures and message with each other. Seems pretty innocent but recently a student at Central Washington University has created a Facebook page called CWU Confessions. This page allows students to post anonymous confessions about themselves at Central but the confessions are nothing but bad. Each confession is a vulgar as the next; the page doesn’t exactly show the best side of the Central Washington University’s students. Central is not the only University to have a confession page, Western Washington University, Washington State University and out of states also have one. The admin posted on the wall saying that the University contacted them, stating that if they don’t take the site down the legal action will be pursued but no one was sure if this was true.
From a PR point of view this does not make central look good with all the drug abuse, sexual exploits, and other disturbing incidents. I think that Central should take action and get the confession page taken down and removed permanently from Facebook. It shows the school as a party school and many parents are on Facebook these days and might stumble upon the page and defer their children away from the school, which of course is not in Central’s best interest. Bad publicity is only going to turn people away from the school and for that Central should get this web page taken down any means possible. The page doesn’t reflect what the school is about and therefore shouldn’t have any association with it.


Problems with Pinterest! February 4, 2013

Filed under: Uncategorized — amontrose2013 @ 10:08 pm

Millions of people love to use Pinterest, to pin their favorite things like food, workout tips, wedding ideas, and fashion. What makes this website so popular is that users can click the picture that there are interested in and be taken to the link that you can buy the product or get further information. While being taken to the link is convenient for people but it also seems to be the problem. Many users of Pinterest like to post their fashion style and wants onto their boards, but the problem is when others click on the link to find the piece of clothing it says the item is out of stock or doesn’t even take you to a website. The popular clothing brand H&M experiences this problem with Pinterest. In the last month H&M had 1,200 pins one of their dress and more than 2,700 pins of their shoes but the link said these items where out of stock. Curalate, Pinterest’s analytics firm found many other problems retailers are having the same problem and can’t believe the amount of money that they might actually be losing. Curalate says there is an easy fix to this problem, to either have the retailer leave up the page even if the product is out of site so that users don’t think something is wrong with the page or offer coupons to people to get them to buy another product for a percentage off.

As an avid user of Pinterest I gave constantly run into this problem, I get excited to go and possibly purchase the product only to be taken to a webpage that doesn’t work or the item be out of stock. I think offering a coupon for other products on the site is a good idea this way people will be more inclined to buy something else and the retailer doesn’t lose a customer just because they don’t have the item they want. This idea could make Pinterest even more popular not only in the fashion category but all the other ones as well. I’m excited to what changes Pinterest will create in the near future.